Profile

ABOUT THE DESIGNER

After spending several years studying at the University of Reading and the London School of Economics and working in different countries, Danai Sakellari moved to New York where she completed a degree in Fashion Design at the world famous Parsons school of design.  During her career in New York Danai worked for Donna Karan and SOTU Productions, as well as a freelancer producing costumes for various stage, event and film productions.

 

The inspiration for the name 1014 Lex. came from the location of the designer’s studio in New York, where the line started to take form.  In the heart of Manhattan, amidst all the colors, sounds and flavors of that unique city, the idea of a women’s contemporary ready-to-wear collection started to get off the ground.

 

1014Lex. launched in 2011 when Danai moved back to her country of birth, Greece, which brought a new source of inspiration. Hints of the sea, the sun and the air of the Mediterranean brought the right balance to the line, which showcases versatile and elegant clothes, beautifully tailored by using luxurious fabrics.

 

Danai’s vision is to dress dynamic women who are looking for uniqueness and an effortless style. She currently splits her time between Athens and New York City, always looking for new ideas and sources of inspiration.